Right now is the best time to capitalize on marketing for your business. If you sell merchandise online (which everyone should be), the holidays is the best time of the year to  promote products and services, engage with customers, and drive traffic to your website. If you’re looking for a little guidance on how to boost traffic and sales to your online shop, here are a few things to try. Marketing To Do List for the Holidays Thank Your Customers: Be sure to follow up with a thank you to the customers that spent their hard earned money on your […]

The holidays is the perfect time to drive traffic to your website. Not only can you capitalize off of topics like Christmas gifts and Christmas sales, you can also use end of the year concerns and topics to finish strong at the close of the year. If your business needs help generating more traffic, here are a few topics that can get the ball rolling. The following are a few headlines you can use, or that may inspire you to finish strong in 2015. How Local Business is Making Good on the Holiday Shopping Season: This headline will attract small […]

As the end of the year winds down, now is the time for every business to assess their fiscal year. Managers should not only look at the numbers, but talk to associates and customers to determine if they reached the goals set for the year. Here are a few questions to ask as you review your business’ end of the year performance. Are Your Sales Increasing? This is the main question that all managers should ask themselves every day, not just at the end of the year. Still it is important to compare year to year sales figures. A good […]

Tax season is on the way. While some eagerly await fat returns, others sit nervously waiting to hear just how much they owe. Small business owners generally find themselves in the latter category due to owing back taxes or past tax returns. Some businesses avoid paying taxes or fail to pay the total amount of tax owed because of financial difficulties. Here are a few of the most common concerns small businesses have regarding taxes. Not Filing or Paying Taxes Small businesses should always pay taxes. But situations can occur that make paying detrimental to businesses, and some owners elect […]

As customers begin flooding retail outlets this holiday season, it is easy for small business owners to suddenly feel they are being stretched too thin. Instead of wrapping up this year and planning for the New Year, many owners feel that it would be in their best interest to simply wait until the craze of the holiday shopping season is over. Even with the holiday rush, it is important for business owners to address their year-end reviews. Without going over certain details, money could potentially be lost from missing out on tax credits or deadlines. In order to ring in […]

Female-led small businesses have gained a lot of positive attention in recent years. From 2000 to 2012, women-owned businesses grew 27 percent. In contrast, U.S. businesses only averaged a 2 percent growth rate during the same time period. Surprisingly, despite these economic and social advances for female business owners, few are taking advantage of certain benefits offered by alternative lenders. These changes in the economic landscape demonstrate the exciting shift to a more welcoming atmosphere for female entrepreneurs. Even with the headway women-owned businesses have made in the past 10 to 20 years, there is always room for improvements. NerdWallet’s […]

It’s quickly approaching that time of year again – tax season. Have you taken the time to map out an end of year tax strategy for your business? If the answer is no, now is the time to start. Business owners typically think of taxes as something that doesn’t need attention until the beginning of the year. This way of thinking could prevent you from paying less to Uncle Sam and keeping more of your money. Money that can be reinvested in your business. To avoid being left at a disadvantage, consider the following myths and misconceptions concerning end of […]

Believe it or not, according to a recent Gallup poll, people over the age of 50 are more than twice as likely to start a business as Millennials. When people think of entrepreneurs, they tend to imagine an individual fresh out of college, with the world thrown at their feet and untapped potential and talent. However, as people live longer and healthier lives, it is becoming more common to see older individuals owning their own businesses – proving it’s never too late to chase your dreams. According to USA Today, this extended ability to work is called the “longevity bonus”. […]

A new year means new business. One of the simplest ways a merchant can obtain new business is marketing. While there are endless ways to market your goods, not all options work well for every industry. More so, what works for another business in your industry may not work well for you. While the marketing game is practically a game of change, there are things that you can do to strengthen your chances of gaining new business in the New Year. One of the best tips is to get your website to Google’s first page. Yes, this may cost money, […]

In the world of website and app novices, nothing is more confusing that the term “website push notification”. These notifications are clickable messages that are sent from the website to the subscriber’s browsers. They can come in the form of advertisements, coupon codes, or even a phone number in case of an issue. Many websites use these, and we encounter them on a regular basis without thinking about what they are. This description makes it easy, doesn’t it? It should, because website push notifications are rather simple to install, and they benefit the consumer. These notifications can help you gain […]