A new year means new business. One of the simplest ways a merchant can obtain new business is marketing. While there are endless ways to market your goods, not all options work well for every industry. More so, what works for another business in your industry may not work well for you. While the marketing game is practically a game of change, there are things that you can do to strengthen your chances of gaining new business in the New Year.

One of the best tips is to get your website to Google’s first page. Yes, this may cost money, but often consumers will only look at the first search page before making their decision as to where they want to shop. Also, be sure to make sure that your social media accounts are up to date. Every business needs social media accounts, which should be well run. Facebook, Instagram, Twitter, Periscope, YouTube – all of these are great options for online marketing. Even if you do not sell items online, an online presence is important. In addition, social media-driven marketing is free, if not cheap, so that brings a major plus.

Likewise, for merchants who do sell online, Instagram and Pinterest are testing out features to direct customers straight to your website – and straight to the product. This helps shoppers buy the product without hassle, and it gets shoppers to your website even if they are just browsing. However, what happens if you do not have a website? Sure, you can sell some items on eBay or Etsy, but it is usually best to have your own website. This can be costly if you are not tech savvy, and many businesses forgo this because of the cost of hiring a designer and paying web fees. Nevertheless, it needs to be done, and a startup business cash advance may be the way to do it.

A startup business cash advance is not a loan; in fact, there are not tax filings at the end of the year to support it. Unlike a traditional bank loan, merchants with a FICO score under 500 are also accepted. For merchants in need of funding – be it for new equipment, new staff, or even a website – business funding is a great option for those who want a quick, easy, and painless process.

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