Last year COVID-19 slowed down businesses forcing entrepreneurs to find new strategies in a bid to stay afloat. For instance, they introduced Cash Discount Programs to attract clients and boost sales without chasing away customers.  Discounting your goods/services may sound like a wrong approach, but it makes sense if you have a well-thought-out strategy? Cash Discount Program: How Does it Work? A cash discount program is a short-term payment plan that merchants organize to lure customers to their products. Merchants who participate in cash discount programs give discounts to customers who pay with cash. These cash discount programs can be […]

For many years, “big media” controlled entertainment and the news. Just in the past decade, this has all shifted. What most of us read, view and listen to is no longer focused on a small number of companies. We now find ourselves in the middle of the era of the creator economy – a stronger economy. What is this creator economy? This term refers to individual creators like artists, podcasters and YouTubers. These individuals have achieved success by building a business around their personal brand and connecting directly with their audience. This has all been made possible through easy-to-use consumer […]

A portmanteau of the words “Britain” and “exit”, “Brexit” is the nickname given for the British exit of the European Union. When the moment came for Britain to vote to leave the EU, the margin of victory astonished even the proponents of the exit. The campaign won by 52 percent to 48 percent. According to The New York Times, “Pro-Brexit advocates have framed leaving the European Union as necessary to protect, or perhaps restore, the country’s identity: its culture, independence and place in the world. This argument is often expressed by opposition to immigration.” As Britain focuses on its place […]

In June 2014, the Bureau of Economic Analysis released another estimate concerning real gross domestic product for the first three months of 2014. This estimate, the third and final estimate for this time period, reveals that the U.S. economy contracted more than was previously estimated. The Bureau’s release reveals the output in the U.S. declining at an annual rate of 2.9%. This should be compared to a GDP growth of 2.6% that was seen in the fourth quarter of 2013. According to Samantha Sharf of Forbes, “The 2.9% decrease in real GDP reflected the negative contribution from exports as well […]