Are you planning to start a business soon? Or do you already have a successful business that is ready to attract new customers and expand? Either way, you will need a great marketing strategy. Digital marketing continues to gain momentum as businesses seek ways to build their brand and online presence. The following list includes 5 reasons why you need to add online marketing to your growth strategy: 1.      Level the online playing field When it comes to resources, small businesses typically struggle to keep up with large corporations, especially when it comes to time and money. Digital […]

Snapchat is a new kid on the block as far as B2B marketing is concerned. As with any new trend, few marketers have jumped onto the Snapchat bandwagon, save for early adopters like the First American Merchant. And others are just outright reluctant to add this disappearing-video messaging mobile app to their repertoire. What could be the reason for this reluctance? Snapchat’s biggest majority of users – 71 percent to be precise, are aged south of 25. Not very many business execs are aged that young, and this is perhaps impacting on the decision by many B2B marketers to be […]