You’ve spent a lot of time on your brand-new business. Now, you’re ready to get your marketing on track. Even if you have the greatest products on earth, if you do not have a solid marketing plan, no one will know about them. Here are six marketing tips that will help your new business develop a successful marketing plan: 1. Know your audience The first place to start in developing a strong marketing plan is to first consider your audience. Ask yourself these three important questions: Who are they? What do they do? How can you help them do it […]

You know you are supposed to improve your website, but you don’t know where to start? The remedy is to start with the data. You don’t want to play hit-or-miss with your site guessing what you think you need. The best you can do today is to draw insights from user behavior; follow this route, and you’ll be headed the right way. Google Analytics (GA) allows for stress-free analysis of websites data with charts and graphs. About 40 million sites use Google Analytics with more and more merchants adopting the trend every year. However, despite the high number of users, […]