Payment analytics is the process of analyzing data to understand customers’ payment behavior. Businesses can use it to understand better how customers are paying, where they are paying, and how they’re paying. This helps retailers understand their customer’s behavior, so they can make better pricing and marketing campaign decisions. It can also help you optimize your business’s processes, such as customer experience and fulfillment. Moving forward, you must understand your customers’ payment behavior because it determines whether you succeed or fail. The Pros of Payment Analytics Here are the pros of using payment analytics 1. Create targeted marketing campaigns The […]
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