You’ve spent a lot of time on your brand-new business. Now, you’re ready to get your marketing on track. Even if you have the greatest products on earth, if you do not have a solid marketing plan, no one will know about them.
Here are six marketing tips that will help your new business develop a successful marketing plan:
1. Know your audience
The first place to start in developing a strong marketing plan is to first consider your audience. Ask yourself these three important questions: Who are they? What do they do? How can you help them do it better? Knowing the answers to these questions will give you a target and direction, and help you better personalize your sales and marketing messages.
2. Boost your social media content
It’s important to choose which social media channels you are going to appear on (certain channels work better for some businesses than others). Then, create frequent, relevant and interesting content. To be successful, you do not have to appear on every platform; it’s about being consistent and engaging. If you do not feel confident managing your business social media, consider hiring a professional.
3. Use visual content
Visual content is becoming more and more sought after by consumers. It’s easy to see why this method has become so popular when you consider that the human brain processes images 60 times faster than words. If you want to keep up with current trends, make sure you add video content (Snapchat, Instagram Stories, Instagram Live, Facebook Stores, Facebook Live, etc.) to your marketing plans.
4. Network like never before
Social media plays a huge role in just about everyone’s day-to-day lives, business and personal. Even in our world of Instagram and Facebook, however, it’s still important to consider the power of word-of-mouth. Make sure you treat every occasion and encounter as an opportunity to network and build up contacts.
5. Get your website designed
Creating a website is a huge undertaking. Unless you’re a computer whizz, it might be in your best interest to work with an expert. Especially if your business is in ecommerce, you will want someone who really knows what they are doing to develop your site. It needs to be quick and easy to read with powerful Call to Action (CAT) buttons that tell visitors what to do next.
6. Optimize your emails
With more businesses using quick messaging options like Facebook Messenger, it might seem like emails are irrelevant. Think again. Even though our inboxes are flooded daily, 86 percent of consumers say they still prefer email when communicating for business purposes. To make sure your small business email marketing is a success, make sure you spend time on your design and add clear calls-to-action (CTA).
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