
Payment analytics is a process of measuring, analyzing, and tracking payment transactions to inform business strategy and improve operations. Retailers, financial institutions, and e-commerce companies use it to understand complexities like: how customers pay for products or services, which payment methods are most profitable, Why transactions fail where customers are paying for their purchases, But that’s not all. Below, we discuss the far-reaching pros of payment analytics for a business. 5 Ways Payment Analytics Unlocks New Business Potential Payment analytics helps you expand your business in the following ways: 1. Track payment patterns across different markets and channels. Payment analytics […]
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