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2014 February Blog Posts

By First American Merchant

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Payline’s Idea for Small Businesses

The Chicago-based ISO that is Payline Data have recently announced their wishes to attract small businesses to its long list of merchant services clients. They believe that the software-based card acceptance app with its “no swipe” mobile payments service will strongly appeal to those businesses who accept less than 10,000 payments each month. Payline Data has become an early participant in Flint’s partner program. Flint prides itself on offering mobile point of sale acceptance – but how? The smartphone’s camera scans an image of the payment card, differentiating it from other vendors that rely on the hardware document known as […]

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Larger Industries Monopolizing Businesses and Profits

It has been said that you should ever put all your eggs in one basket. This is true in life and in business as well. Banking and other industries typically keep no more than 10 percent of their capital and surplus capital on loan to any one borrower or related group of borrowers. It is estimated by merchants that 80 percent of their earned revenue is generated by only 20 percent of their customers, this is called concentration. There are also monopolistic practices that work do dominate certain parts of industry and business that affect the payments industry. In the […]

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The Pros and Cons of a Customer Satisfaction Survey

Log onto any shopping website, and you are more than likely to have a pop-up appear asking you to take a quick “customer satisfaction” survey. Some take it, and some do not. As a business owner, these can be great tool to gauge how well your business connects with your customers. However, what happens if those taking customer satisfaction surveys are not honest? While these surveys seem like a great way to learn more about your customers, they are not always accurate. Try Googling “Do customer surveys work”, and you will come up with a plethora of opinions. Some business […]

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Customer Loyalty Programs can Lead Small Businesses to Success

Businesses small and large have used customer loyalty programs for years to keep customers coming back. Customers love being rewarded, and business owners love the returning business. All business, regardless of size or business type, should use rewards and incentives to attract and obtain customers. According to BIA/Kelsey’s Local Commerce Monitor, which is an ongoing tracking survey of small and medium-sized businesses (SMBs) that focuses on how they are using media and adapting new technologies, use of customer loyalty programs by small businesses to deliver special offers and rewards for frequent customers remains steady. Thirty-eight percent of those surveyed reported […]

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Listen Up Restaurants: Clients Don’t Want to Use Cash – They Want You to Use Their Credit Cards

While most major restaurant chains accept credit cards, many small, local restaurants do not. Some do it for security reasons and others to keeps costs down. However, more customers are more likely to carry a credit card than cash, so it is only logical that a restaurant, large or small, should accept credit cards. All small businesses need a reliable credit card processor, and this article will guide you to finding the right processor for you and your business. If you operate a small restaurant or food cart, it may seem like a hassle to accept credit cards. In reality, […]

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