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“The way to get started is to quit talking and start doing.” – Walt Disney

One of the most challenging points in a startup business is to attract customers. This is especially true of businesses that don’t have any marketing background. Below you can find the main marketing principles for starting and growing a business.

  • Gain A Better Understanding Of Yourself – Spend time to make your product or service unique so to stick out a mile. Making your product or service special will help you be different and survive the competition. You should also create a clear mission and values, which will provide you with your brand’s positioning framework and strategies.
  • Know And Understand Your Customers – Figure out clearly who you are going to sell your products and services to, and who is likely to buy them. Let’s imagine almost everybody is interested in your products and services. Even in this case, you should choose a market segment to which you’ll be marketing your products and services. Having chosen a customer segment, you will be able to easily determine how to reach your target customers and which channels to pick.
  • Allocate A Fixed Budget – Controlling your budget is of great importance. For this, you should create a marketing plan and set a fixed budget. With a fixed budget, you’ll be able to be focused and keep your marketing activities under control.
  • Avoid Advertising Scams – New businesses are very often targeted by unscrupulous fraudsters. Don’t take seriously those deals that sound too good to be true. Don’t hesitate to refuse to accept such deals.
  • Choose A Reliable Payment Processing Provider – A merchant cash advance is one of the most popular sources for small business funding. With FAM, you can save money today, and enjoy transparent and honest pricing, reliable and attentive customer service. First American Merchant offers one of the best rates and approves merchants that may not be approved elsewhere. Choose FAM for your small business funding.
  • Use Your Contacts – One of the greatest ways to attract new customers is through word-of-mouth and referrals. Turn to those who can help you reach more customers. Use recommendations, testimonials, and referrals.
  • Provide More Visibility For Your Brand – A website is a must-have for any modern business. It doesn’t necessarily have to be expensive. You can establish a simple and affordable one. Here are the most important points to target in this regard – your company’s contact details, an attractive offer, catchy design, and the other promotional materials, including posters, leaflets, and flyers.