Websites are many times the only avenue for small businesses to make sales. While this is tricky for all businesses, there are things that you can do to help guide customers to your website. While our greatest wish is for site visitors to purchase, often times just getting the lead can help grow your business. If that person doesn’t need what you are selling, they may know someone who is, and they may refer that person to your site. However, they first must be able to find your website to do so. Below are six of the best tools and tips to help you get more traffic and sales.

Google Analytics. Hopefully everyone knows about this, but in case you do not, it’s at the top of the list. It can tell you more than just the amount of visitors your site generates. It can also help you see how they found your site, as well as how long they stayed there.

Live chat is a must for every online business. This can help you keep customers happy, as well as point them to additional products for a sales increase. There are two ways to operate a live chat: First, the customer must initiate the chat, and second, and perhaps the best way, is that it automatically pops up after the customer has been on the site for a certain amount of time.

Explainer videos are also great. You simply make a video and post it to your website, demonstrating the product. It doesn’t have to be fancy; it just needs to be able to show your customers the product. You may need to take out a high risk cash advance for this technology, but it is well worth it.

Exit offers also work. If someone leaves your site with something in their cart, a pop-up will appear with a coupon code. This works, but it can be annoying, especially if it looks like a typical tacky pop-up ad.

A/B testing software can help you change your site for the best, and usually for the least. Small change, sometimes even color changes, can make the biggest impact for websites. Start small, and if you think you need larger changes, go for it. You can always go back.

Lastly, a heat/scroll map can show you where people are looking on your site. English reader read from left to right, and this is typically what will appear on heat/scroll maps. However, it is always a good idea to check it out, just to see if something should be adjusted, or if you should totally revamp your site and its categories.

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