Today, most consumers prefer to do their shopping over the mobile. This makes mobile phones an essential mode of promoting your business. A good majority of shoppers are willing to share with merchants their personal information when incentives are involved.
Some people who tend to hold back personal information do so because of issues mostly touching on their credit history. But there are ways through which you can encourage customers to be transparent. The First American Merchant, for instance, allows customers to get a cash advance with bad credit. This encourages people to open up even when they have bad credit score.
Here are some of the practices that can keep local merchants effective at their businesses and use of the mobile well in marketing their wares.
Do not Get too Pushy with Customers
Normally, shoppers search the internet for information regarding different products. When it comes to mobile marketing however, merchants have to influence their shoppers with messages to draw them to buy products.
Though the idea is to constantly engage customers, there should be a balance. How do you determine when you have pushed beyond tolerable limits?
This is the most thought-provoking part. You can approach it this way: look at customers’ response to your campaign. If, for example, the customers buy something each time you text them about a discount, then keep that trend. Every message should be targeted and you should be in a position to measure its outcome.
Occasionally give Something Away
Most people will not find it bothersome to keep sending texts to them as long as you are saying something interesting. Incentives will always be interesting. And customers will hardly notice that you are actually just keeping your business in their minds if the messages you send are alerting them to some potential gain.
You could design your call-to-action in the form of alerts to an open discount, coupons or improvements to existing features. The idea of mobile marketing should be to sweeten your deal, and not just text bare ads. Keep finding new special offers to send your customers.
Focus on the People
A customer focused approach is more personalized and carries a strong appeal. Look at how customers already interact with their smartphones and other mobile devices. This should inform how you go about presenting your messages to them. Your aim is to take advantage of that behavior.
A website that loads poorly on the mobile platform may discourage people from seeking what you have to offer. Optimize your shoppers’ mobile internet experiences by eliminating any poor features.
Make it easier to use your site for frequent actions by adding a call button, or button for quick redirection. Such features intuitively prompt your customers to take the needed action more effectively.
For a successful marketing on the mobile, your site must always look great on the small mobile screens.