A Consumer Reports National Research Center Survey shows 78% percent of Americans would buy products made in the USA. The reasons include economic concerns, consumer trust, and the importance of a successful manufacturing sector in the USA.
The Costs of Switching to 100% American-Made Products
Imports of goods and services in 2014 surpassed $2.85 trillion, which made the country the 2nd largest importer (behind the European Union) in the world. According to many experts in the field, the idea that American-made products cost more to make is not true.
Based on a Bloomberg article, Americans think USA companies cannot compete on price against goods made outside the country. However, this is a myth. Given, productivity growth, currency exchange rates, total labor costs, and energy expenses, Brazil is the highest-cost manufacturing country. As for China, the cost of goods made in China and the US go together.
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100% American-Made Products
Not every product that has an American flag or reference to the USA on it is 100% American-made. If the inputs of a product are 75% USA sourced, it can be labeled “Made in the USA.” However, Laura Koss, FTC senior attorney says the basic factor in labeling a product “Made in the USA” can mislead reasonable consumers.
There are products that are assembled in the US, but their parts are made outside the country, and just vice versa. If you take iPad Mini packaging, it says “Designed by Apple in California, Assembled in China.” According to the Federal Trade Commission (FTC), this is quite acceptable. In fact, consumers may need to know more than just a product’s label or marketing to find out whether it is completely made in the USA.
Where to Find 100% American-Made Products and Services?
Here is how you can find distributors, manufacturers, and other sellers offering 100% American-made goods and services:
- Americans Working – Visiting com, you can find products made in the USA. You won’t be required to pay for your company in order to have it on their site. The site is especially helpful for retailers who want to work with local manufacturers.
- Consumer Reports – At Consumer Reports.org, you can see a list of goods made in the USA.
- Made in America B2B – Here you can find retailers who source products that are made in the USA. If you’re an organization that wholesale goods to brick-and-mortar and eCommerce retailers for sale to consumers in the USA or anywhere across the globe, you can be listed on the site.
- Made in USA Forever – com provides a list of American-made products. The site enables online and brick-and-mortar store retailers to discover product lines that are a good fit for their stores.
Your business can greatly benefit from products made in the USA. You could stay apart from the competition and give your customers another reason to choose specifically your company.