Take a look at Yelp, Facebook, or Google Business. Chances are there are bad reviews galore for your favorite businesses – and possibly even your business. While everyone has the right to voice his or her opinion, even one bad review can cost a merchant business. Paying for reviews is unethical, but there are ways that you can use business cash advance loans to have a 5-star business.
According to a recent searchengineland.com survey, 87% of consumers will either second-guess or not visit a business with bad reviews. The type of review does not seem to matter, but that fact that the review exists is a catalyst for lost business revenue. According to BrightLocal, over 50% of consumers stated that they researched business reviews before visiting or making a purchase. In our social media savvy world, we must take notice of our online reviews. You may not be aware of it, but if you are a merchant, you probably have reviews somewhere online. Google to find out.
While taking out a business cash advance may seem like an extreme measure to go to, consider what you can do with it in terms of having good reviews. You can make a webpage that has an online survey for customers. Each survey could enter them into a drawing, or a certain percentage or dollar amount off their next visit. This survey can get your attention to the things that customers like and dislike about your business. Another way to spend cash to get clientele is local events. If your town or county has a “Taste of…” event, and you are a restaurateur, join in. Serving small amounts of food or beverages can help get you new clientele. All it cost you is the cost of employees, the entrance fee, and the food cost. Also consider joining your local Chamber of Commerce, if you have not already done so. You can learn about unique, local events that you can participate in.
While bad reviews can cost you money, sometimes you need to spend money to get good reviews. Be sure to contact your merchant account provider to see if business cash advance loans are right for you and your business situation.