There are 71 million millennials, aged 20 to 35. This unique group looks for marketing approaches that are much different than what previous generations responded to. As you put together your small business marketing strategy, make sure you also consider the following tips: Optimize content for social media Nowadays, there is so much content on the internet. The key to keeping your millennial customers’ attention is to share great, personalized content. It is especially important to focus on optimizing content for social media. When it comes to millennials, social media is the new SEO. Reach out to millennials via social […]

When a small startup has cash flow problems, it can be difficult financing. A lack of business history, collateral, and nonexistent business credit make it difficult for small businesses to get traditional loans. If a business is looking for a short-term financing fix to buy more inventory before a busy season, unroll a new product, or pay for an emergency equipment, it should consider a merchant cash advance. Advances offer quick access to funds, a simple approval process, and it doesn’t require collateral. A merchant cash advance is paid back with the business’ cash flow, so there is no need […]

The merchant cash advance industry extended capital to small businesses, taking in $3 to $5 billion in revenue in 2015, according to the Center for Financial Services Innovation’s 2016 Financially Undeserved Market Size Study. The Great Recession, which was caused by the financial crisis that started in 2007 and the subprime mortgage crisis in the U.S. that continued through 2009, ended with the collapse of the world economy’s banks and a severe loss of valuable assets. Due to the recession, bank regulations became stricter and fewer people, especially small businesses, had a more difficult time getting loans, mortgages, and credit. […]

If you have good credit card sales but your business hasn’t established itself long enough to qualify for a traditional loan or you need cash and you don’t have great credit, consider a merchant cash advance . A merchant cash advance (MCA) is a quick way for small businesses to get the capital they need. If you are looking for a convenient way to grow your business or temporarily sustain cash flow, get a merchant cash advance. How a Merchant Cash Advance Works A MCA is an advanced payment against the future credit cards sales of your business. It is […]

For many, the merchant cash advance is surrounded by questions a reputation for high fees – a business’ last option. But experts are saying it is time for businesses and lenders to take another look at the merchant cash advance. It might be more helpful than was previously believed. The Lending World Has Changed “The merchant cash industry first started as a product for unbankable clients,” explained Andrew Mallinger, COO of PIRS Capital, in a recent interview with PYMNTS. “It was for restaurants that didn’t have collateral or the credit score to apply for a bank loan.” However, the rise […]

Startups need capital to expand, but getting funds isn’t very easy for a starting business. Fortunately, today enterprises have the alternative of acquiring capital through financing firms like firstamericanmerchant.com. One product we gladly offer is the merchant cash advance. An MCA is technically a business loan, but more of an advance. The lender uses your oncoming future credit card sales as an asset. Therefore, you simply get an advance amount which you pay back as a portion of your firm’s day-to-day credit card revenue. So there are no collateral requirements for this loan because already a percentage of your debit/credit […]

If there is one truth you can rely on in running a business, it is to expect the unexpected. Unfortunately, many business startups fail to prepare for the very real barriers to growth. If a business is not careful, many of these “hidden” costs can result in delayed profitability or, worst case, shutting down the possibility. Consider the following common unspoken expenses many businesses overlook, so your business can avoid being one of the many new establishments that closes before they hit the 5-year mark. 1.      Permits and Licenses For many business types, it all starts with permits […]

Business loans and Merchant cash advances are the two primary commercial financing options assisting micro-businesses with working capital today. And while each of them can be a great way to obtain business funding, the two products have very different structures. To help you draw the line between cash advances and small business loans, here’s an in-depth comparison of the two. The Fundamental Differences Business Loan – just like you would seek funds for a new automobile or home, there are also loans meant for business. They usually have fixed repayment terms (say monthly installments) and pre-determined interest rates. A Merchant […]

Sometimes following trends may incur you avoidable expenses. For example; the sudden increase in the number of companies applying (and qualifying) for merchant cash advances may push you into making rush borrowing decisions you might later regret. These quick cash options are known to cost merchants dearly if not well scrutinized during selection. Merchant Cash Advances, for instance, carry triple-digit annual percentage rates (APRs) — which is the gross cost of a loan, plus all fees. These added charges along with the daily repayment schedule often affect cash flow. And in worst cases, you may end up in a debt […]

The news is everywhere on the internet; how online lenders are providing quick micro-businesses funding to all companies including those with bad credit but have steady cash flows. Yes, it’s true, web-based funding institutions are now giving cash advances to the broad group of small businesses that formerly found a difficult time meeting the criteria for business bank loans. However, not all shiny-looking deals will mean golden offers. This kind of business financing is most times doubtingly ethical and very expensive. So how do you win a business cash advance deal without getting ripped off? Many lenders in this new-fangled […]