It has been difficult for modern banks to find the talent that they need. To find the right applicants, they have had to go where the most qualified young employees are, on their smartphones. Mobile phone technology has begun to catch up with millennial use and desire. Not only is this new generation dating and ordering food on smartphones, they are also searching for jobs.
Jobaline is a mobile startup that is a marketplace for employers to post jobs. The mobile app distributes want ads for employers, who are then contacted by interested candidates. Jobaline is the newest app that is part of a growing trend of a mobile help-wanted ads targeted towards millennials who are now entering the workforce. As a result, many companies are making job applications accessible on mobile phones and millennials are responding.
Other companies like BBVA Compass and Wells Fargo are using social media like Youtube and other technology to advertise job openings. For small companies, mobile apps like Jobaline can be an unlikely avenue to finding real talent that does not respond to ads in the paper, flyers, or even Craigslist. Damian Holznagel, the regional manager of Bank of the West in Fargo, North Dakota, was struggling to find applicants for call center positions. Holznagel used Jobaline to find potential applicants, going from no applicants in October to around eight applicants a day in December.
Holznagel believes that the presence of job openings on mobile space, along with a new condensed version of their job application, has made it easy and convenient for applicants to find and express interest in job openings. This new approach is not common for banking institutions, who are viewed as slow to adapt to technology. However more and more small banks are using technology to attract top talent. North Shore Bank in Brookfield, Wisconsin recently produced a video for a video teller position, designed to be shared on social media. The bank hopes it will be an effective recruiting tool for this harder to fill position.
As millennials begin to flood the job market, a profitable niche has opened up for savvy startups to create apps for small companies and banks that will attract qualified job candidates. First American Merchant (FAM) provides merchant loans for startups that will give you access to cash in less than 72 hours.
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