Shopping is completely different than it used to be; we search for products online, we shop around for the best prices and then we pay online. We don’t even need to leave the comfort of our own home. It’s quick, easy and allows consumers to get literally any product. However, many small business owners don’t take the time to setup online payment solutions.
Not providing online payment options does two things:
- Reduces sales
- Pushes customers towards your competitors
In this day and age, it’s crucial for all businesses to be able to accept online payments. Being able to accept credit card payments online will increase your business’ sales dramatically and it will even drive more traffic to your business.
Setting up a payment gateway
One of the biggest issues that causes small business owners to not setup online payment solutions is coding. They fear that coding and programming is involved, which pushes them to believe that they can’t set it up properly. That’s not the case. With merchant processors like First American Merchant, everything is setup for you. Fees are also much lower when you choose dedicated merchant processors rather than plug & play gateways such as PayPal.
High-risk business approval
The second reason why most businesses don’t setup online payment gateways is because they can’t get approved for credit card processing accounts. Once again, there is a quick solution to that issue.
High risk merchant account instant approval offers can easily be found with a quick Google search. Many merchant processors like FAM can make it easy for high-risk businesses to get instantly approved for credit card processing accounts.
Most banks refuse to work with high-risk businesses, but high-risk merchant processors specialize in getting such businesses approved quickly by working with onshore & offshore banks.
Avoid losing potential sales
Without online payment solutions, merchants often end up losing tons of sales. Customers shop around on your website for while, they fill up their shopping cart with items that they want to buy, and then they realize that they can’t pay online. Rather than sending a check, money order or any other type of old-school payment method, they go searching for your competitors.
This not only prevents you from closing deals and getting sales, but it also helps your competition grow.
It’s quite easy to see just how important online payment options really are nowadays.
