The holiday shopping season doesn’t technically begin until Black Friday, so it’s never too early for you, as a retailer, to discover what new and exciting retail trends are waiting for you in the 2017 holiday season.
Black Friday and Cyber Monday offer a huge business opportunity. Online shoppers spent about $3 billion on Black Friday weekend in 2016, including almost $1 billion in mobile sales alone.
In 2017, the top 3 retail trends that will impact the holiday shopping season are:
- Shopping from home
- The mall as you once knew is gone
- Companies are focusing on customer senses to provide exceptional experiences
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Retail TouchPoints, that provides the latest retail news and trends focusing on shopper experience, digital marketing, and retail innovation, conducted a new survey called “The Shopper Story” in 6 countries. According to the survey, nearly 80% of shoppers in the US now do “omnishopping,” including researching online and buying in-store (webrooming) and seeing in a store but buying it online (showrooming).
Shoppers are looking for a relevant experience, regardless of whether they are in-store, online, on desktop, mobile, app, or social media.
To figure out some of the biggest product trends for your retail business in 2017 holiday season, focus on:
- Social Media Channels to Reveal Product Trends
To know what products are trending this holiday season, just browse different social media channels such as Twitter (e.g., use “Trends for You.”), Facebook (e.g. use the trending section in a sidebar on the right of your dashboard), and Pinterest (e.g. type in something that describes your product offering to see the results).
- Influencer Ideas in Your Niche
Find out what products influencers are excited about and promoting on their social media channels or blogs. Look for products they’re talking about negatively or haven’t reviewed positively.
- Trend Publications
Research different trend publications and blogs. They’ll help you get a better understanding of consumer demand and what the market looks like.
Consider the Following 2017 Product Trends:
- Beard oil
- Chalk paint
- Coconut oil and coconut oil products
- Coffee scrubs
- Craft drinks
- E-cigarettes and their accessories
- Enamel pins
- Fan clothing (TV shows, dogs, cats, DIY moms, etc.)
- Fidget spinners
- Fitness watches/bands
- Matcha Powder
- Paleo bars
- Socks (funky, comfy or both)
- Unicorn-themed products
- Wood glasses
- Wood watches
The modern world of retail is being completely redefined. Brick-and-mortar stores have to put greater efforts in fighting the increasing use of ecommerce sites. It’s hard to predict what trends will be popular in years to come, however, to know the top trends in this 2017 holiday season, just go through the information provided above.