Are you struggling to attract leads and make more sales with your business? It’s not that websites are no longer critical. It’s just that you haven’t provided the best customer service for your visitors.

So, instead of your visitors being converted when they visit your business site, they leave after seconds feeling disappointed. American Express conducted a study, and they found out that nine percent of people living in America prefer brands that offer better customer services.

Besides, one of the most influential men in the internet space – Jeff Bezos revealed that offering an exceptional experience prompts customers to refer their fellow customers to your brand. The digital world is taking a new shape every day, and live chat customer support is the lifeblood of every business that’s serious about making more sales.

It may seem hard to believe, but a report reveals that live chat customer support (73 percent) converts way better compared to emails 61 percent), and phone (44 percent). The best of all is that excellent customer service retains your customers. Think of it this way: You love two companies; one provides a live chat while the other doesn’t. Which company will feel safe with?

Below are the reasons why you should enable live chat customer support for your business website:

1. It’s a Competitive Advantage

The truth is that live chat is still new in the online industry. That’s why most business websites do not have a live chat feature on their site. That’s an opportunity. When something is new, it gives you the chance to boss the industry associated with it.

Customers would prefer to visit websites that have a live chat support 24/7 because they know they will be attended to as fast as possible.

2. It Saves Money

No business has excess capital. Every company strives to make more sales. If you want to make it a reality, you need to save on cost. Tons of companies have been using phones or emails to attend to their customers’ queries, and that’s expensive. Live chat will cost you less to incorporate in your site. Besides, it is the best way to communicate with your customers by addressing their needs.

3. It Saves on Time

Time is precious, and nobody wants to waste it. The faster you can reply to your customers’ question, the more they will stick to your business. So, instead of keeping your customers waiting with their questions, your support team provides them with instant response.

Shep Hyken reveals that customers usually want quick responses just like they get from other technological platforms.

4. It Converts Visitors Into Customers

Imagine you want to make a decision, and you need some clarification before going ahead to buy something. Instead of your visitors sending you email queries and waiting for a response in a couple of days to make a decision, you can provide instant response to your visitors, thus converting them into customers.

Over To You

Customer support is a competitive advantage in the business world. Therefore, you need to start thinking of how you are going to enable live chat for your business.

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